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About
Allegiant Direct...
Allegiant Direct
is a full-service direct response agency
providing integrated marketing services and
specializing in the planning, creation and production of successful campaigns and programs for non-profit organizations.
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Capabilities...
Complete
services include:
► Program
Development
►
Concept and
Strategy
►
Copy
and Design
► List
Rental
► Mail
Production
► Analysis
► Telemarketing
► Voice
Messaging
► MATRIX
(SM)
Donor & Prospect
Profiling
► E-mail
Marketing
► Internet
Fund-Raising
Our
expertise is helping organizations grow by increasing donor market share and generating
multiple annual gifts through membership/ giving clubs, thereby creating a giving
environment designed to encourage major and planned gifts.
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Wayne Gurley...
President & Creative Director
Allegiant Direct's founder is Wayne Gurley, a 33-year veteran of
the direct marketing industry.
Prior to
forming his own direct response agency in 1984, Wayne spent four years
as a journalist. He served as managing editor of Nashville! magazine and the Nashville
Visitor's Guide, a Chamber of Commerce
publication.
Later, he held the positions of
Marketing Services Manager and Creative Director for the
Direct Response Division of Endata Direct, a Nashville-based direct response agency and
production facility.In 1983, Wayne was the recipient of his industry's
highest honor, a Direct Marketing
Association "ECHO AWARD,"
given for his contribution to the development of the
Alton Ochsner Medical Foundation Society in New Orleans,
Louisiana.
Wayne has been
a featured speaker at numerous fund-raising conferences for both the Association for Healthcare Philanthropy
and the Association of Fund-Raising Professionals.
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