DM Calculator

The Allegiant Direct Mail Calculator^SM

The Allegiant Direct Mail Calculator offers two ways to help you plan your future direct mail efforts. The first is an "Objective-Based Projection" designed to determine the number of direct mail pieces you will need to mail in order to achieve your desired growth objectives.

If you find yourself unable to meet those goals from a budgetary standpoint, then try the "Budget-Based Projection." It asks for your annual acquisition budget and provides a projection of what you can expect to accomplish based on the funds you have available for acquisition.

Fields marked with a red asterisk (*) are required in order for the calculator to work. If you need help determining the information requested in Step #1, give us a call at (615) 373-2042 - or submit the online form found on our "FREE ANALYSIS" page. We will follow-up with a report and a current brief "snapshot" analysis of your donor base.

(*) Denotes required fields.

	OBJECTIVE-BASED PROJECTION

	Step #1: Gather Current Data
A	Number of donors at end of calendar year 2008	*
B	Number of 2007 donors who also gave in 2009	*
C	Number of lapsed donors in 2009
D	Donor attrition rate
E	Number of new donors acquired in 2009	*
F	Total 2008 active donors
G	Desired annual growth rate (%)	*
H	Average acquisition response rate (%)	*
I	Average gift from acquisition ($)	*

	Step #2: Donors Needed to Reach Goal
J	Total 2008 active donors
K	Net donor increase goal
L	Desired annual new donor growth
M	Annual attrition rate
N	Number of 2008 donors lost to attrition
O	Total new/replacement donors needed in 2010

	Step #3: Acquisition Pieces Needed in 2007
P	Number of new donors needed
Q	Acquisition response rate
R	Number of acquisition pieces needed

	Step #4: How Much You Should Budget
S	Number of acquisition pieces needed in 2010
T	Estimated cost per mailing piece ($)	*
U	Annual budget for acquisition

	Step #5: Projected Net Revenue/Loss
V	Number of new donors needed
W	Average gift from acquisition
X	Acquisition income
Y	Budget amount for acquisition
Z	Net Revenue/Loss

	Step #6: Figure Cost Per New Donor
AA	Cost per new donor
BB	Cost per dollar raised (CP$R)

	BUDGET-BASED PROJECTION

	Step #1: Gather Current Data
A	Number of donors at end of calendar year 2008	*
B	Number of 2005 donors who also gave in 2009	*
C	Number of lapsed donors in 2009
D	Donor attrition rate
E	Number of new donors acquired in 2009	*
F	Total 2008 active donors
G	Average acquisition response rate (%)	*
H	Average gift from acquisition ($)	*
I	Annual budget for acquisition ($)	*

	Step #2: Figure How Much You Can Mail
J	Annual acquisition budget
K	Estimated cost per mailing piece ($)	*
L	Number of pieces you can mail

	Step #3: Number of New Donors You Will Gain
M	Number of pieces you can mail
N	Acquisition response rate
O	Number of new donors

	Step #4: How Much You Should Budget
P	Number of new donors you will gain
Q	Number of 2008 donors lost to attrition
R	Net number of new donors gained
S	Percentage increase

	Step #5: Projected Net Revenue/Loss
T	Number of new donors you will gain
U	Average gift from acquisition
V	Acquisition income
W	Budget for acquisition
X	Net revenue/loss

	Step #6: Figure Cost Per New Donor
Y	Cost per new donor
Z	Cost per dollar raised (CP$R)

FREE Estimate. . .

If you would like a direct mail project estimate or annual proposal based on these figures, please complete the information below and hit the "Submit Form" button.

(*) Denotes required fields.

Name	*
Title
Organization	*
Address
Address (line 2)
City
State
Zip
Phone	*
Fax
E-Mail Address	*

Send mail to welcome@allegiantdirect.com with questions or comments about this web site. Copyright � 2012 Allegiant Direct, Inc.
Last modified: January 26, 2012