Not all data processing is created equal. There’s "down and dirty" dp. Then there’s Allegiant Direct’s PRECISION DP™.

 With PRECISION DP™ you get the benefit of our 25 years of data processing experience. We’ve found it’s the "little things" that make the difference between a clean file and one that’s filled with errors. That’s why every job we do includes:

►  Merge/purge between prospect files and suppression files;
►  Address standardization to catch the greatest number of duplicates;
►  Priority ranking of each file to keep the most important names where they belong;
►  Household merge/purge within and across all files;
►  Use of a "sounds-like" program to account for the greatest number of name/address misspellings;
►  File problems fixed – globally, to ensure salutations, titles, suffixes, etc., are correct;
►  Segmentation of customer/donor/prospect files by gift amount, recency, size and unique identifiers like date of last patient visit or patient type (inpatient, outpatient, emergency room) to ensure the greatest tracking and potential profitability measurement. In the long run, this kind of segmentation saves you money by allowing you to mail only to the most profitable segments of your file;
►  Variable paragraphs within each letter so that different audience segments can be targeted in the most appropriate manner;
►  Segmentation strategies for testing various direct mail components – including copy versions, variable gift amounts, postage treatment and package inserts;
►  Suggested gift upgrades based on the amount of a donor’s last, largest or average gift. Upgrades appear in both the letter text and on the reply slip.