8 reasons your last direct mail appeal didn't work (Part 8)
By Wayne Gurley
President & Creative Director
8. Your organization’s “culture of philanthropy” is very weak.
An organization’s philanthropic “culture” is the ATTITUDE toward and ACCEPTANCE of fundraising throughout the entire organization – from the C-Suite, Management Team, Finance, Board and (if you’re a hospital), Physicians, Nurses, Front-line Staff and Volunteers.
It’s a “bottom-up” and “top down” approach that says “fundraising is important and EVERYONE here should be involved in encouraging and facilitating fundraising so that we can move this organization forward.”
If your culture of philanthropy is weak, your fundraising efforts won’t work very well, regardless of how well they are executed.
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