12 Ways to Annoy Donors and Prospects (Part 8)
By Wayne Gurley
President & Creative Director
8. Using a pre-printed indicia on your outside envelope instead of a live stamp or meter imprint.
This is a close cousin to the previous post (#7). A pre-printed indicia tells the recipient “this letter isn’t very important, or we would have spent a little more money on a live stamp to send it to you.”
Aways use a non-profit live stamp if you can. If not, then use a really good-looking meter imprint which is almost indistinguishable from a first class meter imprint. The stamp will probably work better, though.
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