12 Ways to Annoy Donors and Prospects (Part 8)

By Wayne Gurley
President & Creative Director

8. Using a pre-printed indicia on your outside envelope instead of a live stamp or meter imprint.

This is a close cousin to the previous post (#7). A pre-printed indicia tells the recipient “this letter isn’t very important, or we would have spent a little more money on a live stamp to send it to you.”

Aways use a non-profit live stamp if you can. If not, then use a really good-looking meter imprint which is almost indistinguishable from a first class meter imprint. The stamp will probably work better, though.

Copyright 2019 Allegiant Direct, Inc.

Wayne GurleyComment