12 Ways to Annoy Donors and Prospects (Part 9)

By Wayne Gurley
President & Creative Director

9. Acknowledging a donor’s gift inappropriately or not soon enough.

Be sure and acknowledge or thank a donor for his or her gift within 24 – 48 hours of its receipt.

If the gift is small (under $10), a receipt is perfectly acceptable. Anything above $10 or $15 should probably be acknowledged by a letter.

Bigger gifts, generally starting at $100+, should get a letter and/or a phone call from someone at the organization.

Copyright 2019 Allegiant Direct, Inc.


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