12 Ways to Annoy Donors and Prospects (Part 12)
By Wayne Gurley
President & Creative Director
12. Asking for a gift that’s too high – or too low.
Asking for an inappropriately sized gift will result in only one thing – absolutely no response at all.
Ask for too much, and instead of giving you something less, your donor won’t give anything.
Ask for too little, and you may get a gift, but it may also result in “downgrading” a donor that might have given you more if you had asked appropriately in the first place.
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