Top 10 Direct Mail Fundraising Myths - Part 9

By Wayne Gurley
President & Creative Director

Myth # 9: Your donors are loyal to your organization and aren’t giving to other organizations, so you don’t want to over-solicit them.

Most donors who give to your organization also give to as many as 7-10 other organizations.

If you’re afraid of over-soliciting them, and stop asking for a while, guess what? Another organization is probably asking, and that organization will get the gift instead of you.

One reason you may have a lot of lapsed donors on your file - a.k.a. high donor attrition - is that you may not be asking your donors for their support often enough.

Remember, your lapsed donors are some other organization’s active donors.

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