By Wayne Gurley
President & Creative Director
11: Leaving your location, address, phone number and email address off your website’s home page.
I can’t tell you how many nonprofit websites I’ve visited that don’t have the organization’s location, address, phone number and email address on the home page.
In many cases, the web designers make you work very hard to find it. Sometimes you can’t even tell what state the organization is in.
Many organizations make it difficult to find their foundation’s “give now” pages, along with names, phone numbers and email addresses of the people who are responsible for fundraising.
These development personnel seem to be hiding from their donors. They don’t want to be found or contacted. I realize they may be hiding from spammers, but they’re also hiding from their donors, which isn’t a good thing.
What if someone wants to make a big gift to your organization and wants to talk about it,, but cant’ find the right person to call or email? They might just give up and give that money to another organization.
Don’t hide from your donors. Make it easy for them to find and contact you.
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