Allegiant Direct Case Studies...
The following are successful client case studies of projects conducted by Allegiant Direct. To receive additional case study information, please write us at firstname.lastname@example.org
Florida hospital conducts split test of lapsed copy vs. regular letter and sees big increases
Does a letter to lapsed donors focusing on a “theme du jour” work better than a letter simply focusing on the fact that a donor is lapsed? In a split test featuring a stand-alone lapsed donor letter vs. a technology-based theme, the lapsed donor letter performed much better - 7.25% vs. 4.67%. The test letter addressed each donor’s lapsed status, thanking them for their past support and telling them how much their support had been missed.Average gift from the lapsed letter was 44% higher. Cost per dollar raised (CP$R) saw a 123% improvement.
Texas hospital more than doubles acquisition response with use of upfront premium
A Texas safety net hospital more than doubled its average response percentage from 11 previous mailings with the use of an upfront premium. Previously, acquisition response had been between 0.32% - 0.65%, with an average of 0.483%. An upfront premium package was created which more than doubled response to 0.99%. As is often the case with upfront premiums, however, average gift was negatively affected and suffered a 36% drop. However, the resulting cost per dollar raised (CP$R) improved due to the increased number of responses.
A North Carolina hospital: 5.19 % response from rented names
A North Carolina hospital generated slightly more than $43,000 in total income from a combination of active and lapsed donors, former patients and outside rented names. Donors generated nearly $24,000 of this total with a cost per dollar raised (CP$R) of just $0.16. Copy was split between two technology letters. Former patients produced an overall 1.62% response and generated net income from patient acquisition for a CP$R of $0.88. The highest performing patient segment produced a 2.20% response, and the lowest was 1.49%. Four outside rented lists were used for this appeal. The highest performing rented list produced an incredible 5.19%. Other lists were as follows: 3.41%, 1.57%, 1.42% and 0.98%. Nearly $19,000 in total net income was received for an overall CP$R of $0.54.
A Florida hospital: 140% increase in patient response with 25% greater income
For the first time in eight years, a hospital in Florida was able to generate greater than 1% response from its former patients with the help of Allegiant Direct. The final number was 1.20% from former patients. This represented a 140% increase. Previously, this hospital had generated a maximum patient response of 0.50%. Total income also was up by 25% from the previous year at nearly $70,000 with a $0.30 overall cost per dollar raised.
Maryland hospital improves acquisition response by 203%
A Maryland hospital had previously generated a 0.36% response from former patients. However, with Allegiant Direct’s guidance, this client generated an overall 1.09% response from patients, which was a 203% improvement. In addition, total income improved by 51%. Mailing quantities for donors and prospects were cut by 50% by focusing only on names most likely to respond, which saved money on production costs. Copy was a test between heart and stroke technology. The results of the test were about even.