Direct Mail Case Studies
The following are successful client case studies of projects conducted by Allegiant Direct. To receive additional case study information, please write us at firstname.lastname@example.org
A North Carolina hospital: 5.19 % response from rented names
A North Carolina hospital generated slightly more than $43,000 in total income from a combination of active and lapsed donors, former patients and outside rented names. Donors generated nearly $24,000 of this total with a cost per dollar raised (CP$R) of just $0.16. Copy was split between two technology letters. Former patients produced an overall 1.62% response and generated net income from patient acquisition for a CP$R of $0.88. The highest performing patient segment produced a 2.20% response, and the lowest was 1.49%. Four outside rented lists were used for this appeal. The highest performing rented list produced an incredible 5.19%. Other lists were as follows: 3.41%, 1.57%, 1.42% and 0.98%. Nearly $19,000 in total net income was received for an overall CP$R of $0.54.
A Florida hospital: 140% increase in patient response with 25% greater income
For the first time in eight years, a hospital in Florida was able to generate greater than 1% response from its former patients with the help of Allegiant Direct. The final number was 1.20% from former patients. This represented a 140% increase. Previously, this hospital had generated a maximum patient response of 0.50%. Total income also was up by 25% from the previous year at nearly $70,000 with a $0.30 overall cost per dollar raised.
Maryland hospital improves acquisition response by 203%
A Maryland hospital had previously generated a 0.36% response from former patients. However, with Allegiant Direct’s guidance, this client generated an overall 1.09% response from patients, which was a 203% improvement. In addition, total income improved by 51%. Mailing quantities for donors and prospects were cut by 50% by focusing only on names most likely to respond, which saved money on production costs. Copy was a test between heart and stroke technology. The results of the test were about even.