Advance Voice Messaging

Most people open their mail over a trash can so they can throw away opened envelopes and toss out pieces of mail that do not interest them. With inexpensive "Advance Voice Messaging," you can alert donors and prospects beforehand that a letter is on its way. Doing this can actually boost your response anywhere from 25% - 580%.

Advance Voice Messaging is a 30-40 second recorded message that is broadcast to voice mail systems and answering machines during daytime hours soon after your package has been mailed. This brief, low-key message is designed to alert donors and prospects to the fact that a piece of mail from your organization will be arriving in their mailboxes in the next few days. (The message does not ask for a gift.)

Like you, your donors are very busy. They rush through most activities of their day, including opening their mail. It’s important to give them something that will help them remember your organization when your mailing arrives. Advance Voice Messaging does just that. It alerts them to the fact that a piece of mail is on its way. When they finally get your package, they remember the message, and you have a better chance of them opening your letter - which is half the battle in direct marketing!

Case Studies

Depending on quantity, the average cost of a message is between $.10 and $.25 per call. It’s so inexpensive, you can easily afford to see how well it works. Usually we are able to identify telephone numbers for approximately 60% of an organization’s file.

Here are a few test results from AVM…

Test #1:
Prospects who did not receive AVM had a 0.78% response.
Prospects who received AVM responded at 1.52%, a +94.8% increase.

Test #2:
Donors who received AVM experienced a +86% lift in response.
Prospects with AVM saw a +79% response.

Test #3:
Active and Lapsed Donors receiving AVM experienced significant response improvement compared to the same segments that did not receive AVM.
Response from Active Donors improved by +198% while Lapsed Donors had a +381% boost in response.

Below are a few sample voice messages: